Chris "Drama" Pfaff moved to Los Angeles in 2007 shortly after he graduated high school in Ohio, according to HuffPost. The move happened after Pfaff's skateboarding incident. At the time, his only dream was to work in a skate shop in California, according to Forbes. He didn't have many connections in Los Angeles and said, "[t]he only person I knew out here was my second cousin Rob Dyrdek." Little did Pfaff know at the time, this one connection was enough to launch his company.
Instead of working at a skate shop, Pfaff became Dyrdek's assistant as Dyrdek was beginning his first MTV reality show, Rob & Big, with Christopher "Big Black" Boykin, per HuffPost. Pfaff watched Dyrdek negotiate sponsorship deals with DC Shoes and Monster energy drinks, according to Forbes, and that inspired Pfaff. He said, "I realized I liked the idea of putting together a business and a brand and a plan and executing it."
By the time Dyrdek's second reality show, Rob Dyrdek's Fantasy Factory came out, Pfaff was ready to launch his business.
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